What is creativity without craft?
Creativity thrives on friction — not automation
Dear Rethinkers,
I heard something this month that deeply bothered me. Venture capitalist Marc Andreessen, reflecting on the launch of OpenAI’s Sora 2, declared that it would unleash a new kind of creativity:
“The filmmaker with no visual skill, or access to a set, or to a camera, or to actors, but with an idea…It’s going to start with shorts and animated…



