Rethink with Rachel

Rethink with Rachel

What is creativity without craft?

Creativity thrives on friction — not automation

Rachel Botsman's avatar
Rachel Botsman
Nov 10, 2025
∙ Paid

Dear Rethinkers,

I heard something this month that deeply bothered me. Venture capitalist Marc Andreessen, reflecting on the launch of OpenAI’s Sora 2, declared that it would unleash a new kind of creativity:

“The filmmaker with no visual skill, or access to a set, or to a camera, or to actors, but with an idea…It’s going to start with shorts and animated…

User's avatar

Continue reading this post for free, courtesy of Rachel Botsman.

Or purchase a paid subscription.
© 2026 Rachel Botsman · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture