How does the truth influence great ideas? This week’s Rethink Moment is a marketing masterpiece from 1985: a game-changing Levi’s TV commercial known simply as Laundrette. Rachel is joined by Sir John Hegarty - the creative director behind Laundrette - to think differently about this seminal moment and uncover the power of the truth in storytelling. Watch Laundrette here: https://www.youtube.com/watch?v=wT4DR_ae_4o To keep rethinking with Rachel, subscribe to her newsletter: https://www.linkedin.com/newsletters/rethink-with-rachel-6625780695937626112/
Rethinking Storytelling: John Hegarty
rachelbotsman.substack.com
Rethinking Storytelling: John Hegarty
Rethink Moments with Rachel Botsman
Rethink Moments is the show that explores culturally significant ideas and events that changed how we think - and rethinks how these moments changed us. Join host Rachel Botsman on this journey into the hearts and minds of leaders, innovators, and creators - and listen as they rethink a profound moment from their careers. What went right, what went wrong, and what was learned?
Rethink Moments is the show that explores culturally significant ideas and events that changed how we think - and rethinks how these moments changed us. Join host Rachel Botsman on this journey into the hearts and minds of leaders, innovators, and creators - and listen as they rethink a profound moment from their careers. What went right, what went wrong, and what was learned?Listen on
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Rachel Botsman
Rethinking Storytelling: John Hegarty