Rethink: What makes shared understanding possible?

How learning to see begins with learning to name

Dear Rethinkers,

Elephant’s Breath. I painted the front room in our home this uplifting, earthy grey with a hint of magnolia. It was either that or Dead Salmon.

“To me, naming a paint can be as important as the colour itself,” says Joa Studholme, who for over 25 years has given Farrow & Ball paints their eccentric names from the kitchen table of her Engli…