Welcome to Rethink with Rachel!
Hello Rethinkers!
I'm fascinated by processes, particularly reimagining artefacts and reviving old crafts that are antithetical to our fast-moving screen culture. I take tremendous care and pleasure in joining the dots across disciplines and sharing them with audiences. This practice of sensemaking has helped me make art, teach at Oxford, give TED talks and write my three books. It also helps me write the Rethink newsletter every week and it’s a practice I try to help nurture with paid subscribers.
Rethink is a map of my own practice and line of inquiry into the origins of ideas that reshape our lives. You’ll get sneak peeks of new projects I’m working on as they grow and develop. You’ll be on the inside of my search for the real meaning of concepts. And I’ll also share all the things I listen to, read, watch, and enjoy that feed my work and life.
Whether you sign up for free or upgrade to a paid subscription, I'm so glad you’re here.
Warmly,
What is Rethink?
Rethink is a space for smart, curious people to think differently and deepen their understanding of the world. It’s your weekly invitation to slow down, stretch your thinking, and discover fresh perspectives that spark meaningful conversations and insights.
Each newsletter is designed to help you:
Challenge assumptions and uncover fresh lenses on important topics
Engage in deeper, more thoughtful conversations
Apply new ideas to your personal and professional life
Look at problems and concepts through a visual lens
Why join Rethink?
If you are the type of person who… loves to turn things inside out, slowly consider ideas over time, join the dots across disciplines, and is always adding to their reading list, I think you’ll enjoy and get a lot of value by being part of the Rethink community.
As a subscriber, you’ll join a global community of over 92,000 curious minds and lifelong learners in 130+ countries. Here’s what you can expect:
For free subscribers:
One newsletter every month that will make you think differently.
For paid subscribers:
All Monday newsletters like Why your to-do list isn’t working and How to give and get better support.
Full access to the archive of 200+ reader favorites and timeless essays.
Curated resources: a monthly collection of what I’m reading/observing/listening to, over 45+ book recommendations + takeaways, and special reports on big topics like trust, creativity, and leadership.
The Curators Club: A practice of visual prompts to awaken your curious, creative inner self and help you pay closer attention to the world around you
Rethink Journeys: Explorations of the origins of concepts - from the first threads of an idea to how it becomes a finished product, mapped in a beautiful visual feast of words and images
Rethink Frameworks (coming soon!): Downloadable, high-res images of illustrated Rethink concepts that you can use in presentations, social media, etc.
And my gratitude—lots of it—because being a paid subscriber means you’re directly supporting the development of my ideas.
Here’s what some Rethinkers have to say:
ABOUT RACHEL
Always driven by curiosity, I'm an artist and storyteller at heart. I'm most widely known for my TED talks, teaching at Oxford, and books, but my creative work looks at fundamental paradigm shifts happening in our lives through the lens of intrigue and wonder. When not working, I like to unwind by gardening, running, making' 'stuff'' and hanging out at home in Oxford with my husband, two children and a beloved dog, Mack, who sits at my feet most days.
